- #How to track ip address in google analytics how to#
- #How to track ip address in google analytics code#
If you like this blog, you might also like the blog about how to track Scroll Depth using Google Tag Manager and Google Analytics.Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws.įor one, Universal Analytics (UA), the web-based legacy analytics product, is on the way out, and will be shuttered entirely by July 2023, the company announced on Wednesday.Īll analytics customers will transition to Google Analytics 4 (GA4), which accommodates both web and app data collection and comes with built-in privacy features, not to mention a bevy of integrations across the Google portfolio, with metrics and features tied to YouTube, Search and the Google Cloud Platform. If you have not yet set up GA4 for your website, do it quickly so that you have enough data when you really want to get started with Google Analytics. Website visitor> Google Analytics 4 goes off> Is the IP filtered? > If so, do not display the data in Google Analytics 4> If not, anonymize the IP Conclusionįiltering your own data is extremely important and should be set for every customer. This is no longer necessary with GA4, instead of the IP address being anonymized first and then sent to GA4, GA4 now first checks what the IP address is – if it is excluded, the data will not be included and otherwise the data anonymized.
#How to track ip address in google analytics code#
This problem has been solved with GA4, GA4 has automatic IP anonymization built into it, where previously it was done with an extra line of code added to GA. Website visitors> Make IP address anonymous> Check if the IP address is filtered? (This step does not work when making IP addresses anonymous)> Display data in Google Analytics So, in short, it works as follows with the “old” Google Analytics: Because your own IP is also anonymized before the data goes to GA, GA cannot filter your IP address. IP filter not working? In GA Universal it could happen that filtering your own IP did not work, this was often because the GDPR law requires you to anonymize all data.
The IPv4 numbers are almost gone, hence the switch to IPv6. Each time a device connects to the Internet, it is assigned a unique numeric IP address such as 99.48.227.227. It is the underlying technology that allows us to connect our devices to the Internet. IPv4 stands for Internet Protocol version 4. The original IP address scheme, called IPv4, is running out of addresses by all devices connected to the Internet today. Any computer, cell phone, home automation component, IoT sensor and any other device connected to the internet needs a numeric IP address to communicate between other devices.
IPv6 is the next-generation IP address standard that is intended to complement and ultimately replaces IPv4, the protocol still used by many Internet services. Several internet providers are rolling out IPv6, previously an IP always looked like 241.207.21.100 while nowadays it can also look like this 0:0:0:0:0:ffff:f1cf:1564. Filtering your IP now works, repeat all steps below if you have multiple IP addresses (do both the IPv4 version and the IPv6 version). Click on the Create button at the top right. On the admin panel at the bottom left of your screenĮverything is set up correctly, so it is time to create the filter. Navigate to the Google Analytics 4 account/domain where you want to apply this filter Let’s go through the step by step process of how to filter an IP address from the data in Google Analytics 4. In this article, we briefly explain how to filter an IP address in GA4, but also why you should filter both IPv4 and IPv6, but more on that later.
This way you will get a less distorted picture of, for example, how many visitors have been to your website. Examples of IP addresses that you want to filter are the once of the office and of staff working at home. To keep the data as clean as possible, it is important to filter at least a number of internal IP addresses in advance. Although it does not yet have all the options we were used to, we implement GA4 in addition to the “old” Google Analytics Universal (GA) standard for our customers. A few months ago, Google Analytics 4 (GA4) was made available.
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